Sarah Song Southworth

Sarah Song Southworth, PhD

Assistant Professor of Marketing

503-554-2802

ssouthworth@georgefox.edu

Office: Hoover 140

Office Hours: By appointment only

Sarah Song Southworth joined George Fox as an assistant professor of marketing in 2016. Previously, she worked for three years as an assistant professor in textile and apparel management at the University of Missouri. Prior to that, she was a graduate instructor in the Design and Human Environment program at Oregon State University (2007-13). Sarah holds a doctor of philosophy degree in design and human environment from Oregon State (2013), a master of apparel design from Oregon State (2009) and a bachelor’s degree in textiles and apparel management from Cornell University (2005).

She specializes in the areas of consumer behavior, focusing on visual and cross-cultural marketing, and more recently on service marketing as well. As an educator at George Fox, she is dedicated to instilling passion in the subjects her students learn and empowering them to become unwavering “lights” in the industries they enter.

Sarah and her family are happy and thankful to be back in Oregon, where she met her husband, Zach, who is an "almost-native" Oregonian. After having a family, most of her interest has shifted from shopping to children’s activities: playing in the park, taking family walks, and watching all the latest Disney and Pixar movies. But, she still makes time to squeeze in shopping as an excuse to examine the latest practices in business and stay relevant with her students.

Professor Southworth Teaches:

  • Consumer behavior
  • Marketing communication
  • Marketing management
  • Marketing strategy and management

Education

  • PhD, Oregon State University, 2013
  • MA, Oregon State University, 2009
  • BS, Cornell University, 2005

Research Interests

  • Consumer behavior
  • Visual marketing
  • Cross-cultural marketing
  • Service marketing

Publications/Presentations

Southworth, S.S. & Ha-Brookshire, J. (2016). The impact of cultural authenticity on brand uniqueness and willingness to try: The case of Chinese brands and U.S. consumers. Asia Pacific Journal of Marketing and Logistics, 28(4), 724 – 742.

Southworth, S. & Ha-Brookshire, J. (2016). Role of Asian cultural authenticity on U.S. Consumers' Perceived Quality, Trust, and Patronage Intention. Proceedings of International Textiles and Apparel Association, Vancouver, British Columbia, Canada.

Southworth, S. (2016). U.S. Consumers' Patronage Intentions towards Asian Brands' Uniqueness: Moderating Role of Consumer’s Lifestyle. Proceedings of International Textiles and Apparel Association, Vancouver, British Columbia, Canada.

Southworth, S. & Jai, T. M. (2016). Love language scale in retail service environment: An exploratory study. Proceedings of International Textiles and Apparel Association, Vancouver, British Columbia, Canada.

Duttagupta, A. & Southworth, S. (2016). Strengths and weaknesses of the luxury flash sale websites' customer service. Proceedings of International Textiles and Apparel Association, Vancouver, British Columbia, Canada.

Thompson, S. & Southworth, S. (2016). Recipe for success for fashion small businesses in college town: Fresh urbanism with a heaping side of country hospitality. Proceedings of International Textiles and Apparel Association, Vancouver, British Columbia, Canada.

Southworth, S.S. & Kim, M. (2015). Perceived Quality of Asian Brands by US Consumers: Case of Cosmetic Brand Using Age as a Moderator. Advances in International Marketing, 26, 235-253.

Southworth, S.S. (2015). Preparing students for careers in multichannel retailing using an authentic experiential learning project, International Journal of Fashion Design, Technology and Education, DOI: 10.1080/17543266.2015.1083619

Southworth, S. (2015). Preparing our students for the multichannel retailing world. Proceedings of International Textiles and Apparel Association, Santa Fe, NM, USA.

Southworth, S.S. & Kim, M. (2014). Marketing strategies to alleviate risk and build trust for emerging online brands: Case of an Asian cosmetic brand entering into the USA. Journal of Digital & Social Media Marketing2(1), 79-90.

Southworth (Song), S. & Kim, M. J. (2014). Communicating the right love languages to your customers: Applying Chapman’s Five Love Languages in a Retail Environment, Proceedings of International Textiles and Apparel Association, Charlotte, NC, USA.

Southworth (Song), S. & Kim, M. J. (2014). American consumers’ attitude towards different Asian brands: Moderating role of age, Proceedings of International Textiles and Apparel Association, Charlotte, NC, USA.

Song, S.S. (2013). Strategies for building brand equity for unfamiliar companies, Proceedings of International Textiles and Apparel Association, New Orleans, LA, USA.

Song, S.S. & Kim, M.J. (2012). Does more mean better? An examination of visual product presentation in e-tailing, Journal of Electronic Commerce Research, 13(4), 345-355.

Song, S. & Kim, M. J. (2012). Building brand equity for unfamiliar Asian companies. Proceedings of International Textiles and Apparel Association, Honolulu, HI, USA.

Song, S. & Kim, M. J. (2012). Does bigger and more mean better?: An examination of alternative product views for handbags in online shopping context. Proceedings of AMA/ACRA Triennial Conference, Seattle, WA, USA.

Song, S. & Mullet, K. (2011). Designers from US, Taiwan and South Korea: Comparison of design elements. Proceedings of International Textiles and Apparel Association, Philadelphia, PA, USA.