2007-2008 Academic Catalog

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• ACCT (Accounting)
• AMSL (American Sign Language)
• ARTS (Art)
• BIBL (Biblical Studies)
• BIOL (Biology)
• BUSN (Business)
• CHEM (Chemistry)
• CHMN (Christian Ministries)
• CMCO (Cinema and Media Communication)
• COMM (Communication Arts)
• CSIS (Computer and Information Science)
• ECON (Economics)
• EDUC (Education)
• ENGE (Engineering, Electrical)
• ENGM (Engineering, Mechanical)
• ENGR (Engineering, General)
• ESLA (English as a Second Language)
• FCSC (Family and Consumer Sciences)
• FREN (French)
• GEED (General Education)
• GEOG (Geography)
• GREK (Greek)
• GRMN (German)
• GSCI (General Science)
• HEBR (Hebrew)
• HHPA (Health and Human Performance Activities)
• HHPE (Health and Human Performance Education)
• HIST (History)
• HLTH (Health Education)
• INTL (International Studies)
• JPNS (Japanese)
• LEAD (Leadership Studies)
• LITR (Literature)
• MATH (Mathematics)
• MUSA (Music, Applied and Ensembles)
• MUSI (Music , Theory and Literature)
• NURS (Nursing)
• PHIL (Philosophy)
• PHYS (Physics)
• PSCI (Political Science)
• PSYC (Psychology)
• RELI (Religion)
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• INTL (International Studies)

Business

Additional courses are listed under Accounting and Economics.

BUSN 110 Introduction to Business
3 hours. This introductory survey will examine the major functional areas of business and afford the student an opportunity to consider this major as a path to a career. Emphasis is given to contemporary business concepts, in particular, and examination of business as a field for stewardship.

BUSN 240 Statistics for Business and Economics
3 hours. Statistical procedures with applications in management and economics. Emphasis on the development of a basic knowledge of the statistical tools available for analysis of problems and decision making.
Prerequisite: high school algebra or equivalent.

BUSN 275/475 Field Experience
1-6 hours. Supervised experiences in businesses, nonprofit organizations, and public agencies.

BUSN 300 Management
3 hours. A study of the theory and practice of management. The course involves discussion and application of areas such as social responsibility, strategy, problem solving, communication, change, job performance, and financial/operational controls.
Prerequisites: BUSN 110 Introduction to Business, junior status.

BUSN 310 Financial Management
3 hours. An introduction to the finance function of a business entity. Specific topics to be studied include capital budgeting, cost of capital determination, sources of financing, leverage and its effect on the profits and risk of business, and managing the asset mix and capital structure of a business.
Prerequisites: ACCT 272 Principles of Managerial Accounting, BUSN 240 Statistics for Business and Economics, ECON 201 Principles of Microeconomics, and ECON 202 Principles of Macroeconomics.

BUSN 340 Marketing
3 hours. Study of the marketing concept, consumer demand and behavior, and marketing functions of the firm. The objective is to understand the development of marketing channels, products, prices, and promotion strategies.
Prerequisites: BUSN 110 Introduction to Business, junior status.

BUSN 360 Business Law
3 hours. Covers the legal aspects of common business transactions. Includes the law of contracts, agency, negotiable instruments, and other phases of private law.

BUSN 380 Information Systems
3 hours. An introduction to systems and development concepts, information technology (IT), and application software. Explanation of how information is used in organizations and how IT enables improvement in quality, timeliness, and competitive advantage. Examination of the changing role of digital information in society. Introduction to concepts of networking and telecommunications.
Prerequisite: BUSN 110 Introduction to Business.

BUSN 390 Ethics in the Workplace
3 hours. This course is designed to prepare students to meet the ethical challenges facing employees in modern business and nonprofit organizations. The course will address moral issues at every organizational level - personal, interpersonal, group, and system wide. Topics will include identifying personal mission and values; developing character; faith in the workplace; ethical perspectives, moral reasoning, and decision-making formats; ethical organizational communication and influence; ethical group behavior and leadership; and the creation of ethical organizational climates.
Prerequisite: junior or senior standing.

BUSN 420 Marketing Communication and Strategy
4 hours. Consideration of promotional strategies, with particular emphasis on evaluation and selection of advertising media, public relations, selling, and management of the promotion mix. Investigation of the international aspects of marketing to include importing, exporting, and the role of multinational firms.
Prerequisites: BUSN 340 Marketing, senior status.

BUSN 440 International Management
4 hours. Managing and organizing global operations, with attention to both multinational corporations and nonprofit organizations. Consideration will be given to the strategy and structure of international business, the practices of international commerce, the challenges of living and working in other cultures, and career development in a global context.
Prerequisites: BUSN 300 Management, senior status.

BUSN 450 Marketing Research and Decision Making
4 hours. Research methods for marketing decisions. Topics include defining research needs, the formulation of research questions, consideration of alternative methodologies, sources of data and information, sampling, and interpretation and reporting of findings. Consideration of strategies for decision making relative to the marketing mix. Examination of forecasting, pricing, and decision-making models.
Prerequisites: BUSN 240 Statistics for Business and Economics, BUSN 340 Marketing, senior status.

BUSN 471 Finance I - Investments, Financial Markets, and Institutions
4 hours. Topics will include: 1) investments - stock and bond valuation, market efficiency, modern portfolio theory, asset allocation, and risk and return evaluation; 2) portfolio simulation; and 3) role and management of financial intermediaries including the U.S. banking system and other depository institutions.
Prerequisites: BUSN 310 Financial Management, senior status.

BUSN 472 Finance II - Advanced Corporate Finance
4 hours. Topics will include: 1) short-term working capital management, such as cash and marketable securities, accounts receivable, inventory, and sources of short-term financing; and 2) long-term financial decisions such as capital structure, dividend policy, sources of long-term financing. The emphasis will be on case analyses.
Prerequisites: BUSN 310 Financial Management, senior status.

BUSN 480 Organizational Behavior
4 hours. This course examines the complex and dynamic interactions of people and organizations in society. Particular focus will be on organizational theory, human perception, motivation, group dynamics, power, conflict, culture, leadership, organizational development, and managing change.
Prerequisites: BUSN 300 Management, senior status.

BUSN 485 Selected Topics
1-3 hours. Occasional special courses chosen to fit the interests and needs of students and faculty.

BUSN 491 Senior Capstone - Strategy and Planning
2 hours. Students will establish a foundation of the key principles of strategic thinking and management as they relate to the world of business. The course is highly integrative in nature, incorporating many of the integral components of marketing, accounting, finance, economics, and management. In this course student teams will actually develop a business model, including a financial, marketing, and economic plan.
Prerequisite: senior business or accounting major.

BUSN 492 Senior Capstone - Strategy and Implementation
2 hours. Students will operate the business they developed in BUSN 491. The integrative nature of the class will require them to use learning from their prior business courses within the context of operating their businesses. Focus will be on thinking strategically, managing change within the organizational culture, and developing communication and leadership skills.
Prerequisite: BUSN 491 Senior Capstone - Strategy and Planning.

BUSN 495 Special Study
1-3 hours. Independent study of subjects outside regular offerings of particular interest to business and economics majors. Regular reading reports and conferences are scheduled.
For upper-division business administration majors only. By permission.