Bachelors (BA) in Entrepreneurship

This major offers a 60-semester-hour course of study, designed for persons who aspire to create and operate their own business. In addition to providing the requisite business skills, this course of study will focus on the business idea and the innovative thinking behind that idea. After the generation of a good idea, the major will specifically take the student through the processes necessary to prepare a business plan and to present that plan to various potential sources of funding. In addition to presenting a comprehensive plan to potential investors, students will be required to complete an internship with a business startup or entrepreneurial venture. Like other majors in the College of Business, it requires completion of the general business core and COMM 100 Introduction to Communications as well as specialized courses.

Degree Outcomes

Graduates with a BA in entrepreneurship will:

  • Recognize the entrepreneurial potential within themselves and others by appreciating the role of entrepreneurship within society
  • Develop an appreciation for venture opportunity, how to recognize it, and how to evaluate and appraise the nature of creative new business concepts that can be turned into sustainable business ventures
  • Identify the ways in which entrepreneurship manifests itself, including start-up contexts, corporate contexts, social contexts and public-sector contexts
  • Understand bootstrapping, angel and venture capital environments and assess venture risk and evaluation methodologies
Special General Education Requirements
COMM 100 Introduction to Communication 3

Major Requirements

Business Core (42 hours)
ACCT 271 Principles of Financial Accounting 3
ACCT 272 Principles of Managerial Accounting 3
BUSN 110 Introduction to Business 3
BUSN 240 Statistics for Business and Economics 3
BUSN 290 Business Ethics 3
BUSN 360 Business Law 3
BUSN 486 Strategic Management 3
BUSN 491 Senior Capstone — Strategy and Planning 2
BUSN 492 Senior Capstone — Strategy and Implementation 1
ECON 201 Principles of Microeconomics 3
ECON 202 Principles of Macroeconomics 3
FINC 260 Business Finance 3
GBSN 300 Global Business 3
MGMT 260 Principles of Management 3
MKTG 260 Principles of Marketing 3
Entrepreneurship Core (18 hours)
ENPR 300 Entrepreneurship I: New Venture Feasibility 3
ENPR 400 Entrepreneurship II: Business Plan Development 3
ENPR 410 Entrepreneurship III: Funding New Ventures 3

Students must choose three of the following courses:
ENPR 475 Field Experience 3
MKTG 420 Marketing Communications 3
MKTG 450 Marketing Research and Decision Making 3
ARTS 250 Graphic Design I: Foundations 3
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