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2012-2013 Academic Catalog and Handbook

Bachelors (BA) in Marketing

This major offers a 60 semester-hour course of study enabling students to acquire skills required to be a marketing professional. Courses cover topics such as target market analysis, customer need identification, communication strategies, research, product pricing and understanding international markets and cultures. These marketing foundations along with the other complimentary classes will prepare students for career choices upon graduation that may include management-level jobs in marketing, sales, retail merchandising, promotions, product development, marketing research and international marketing. Like other majors in the School of Business, it requires completion of the general business core and COMM 100 Introduction to Communications as well as specialized courses. Students are required to obtain a minimum grade of C- in all major courses. Field experiences and internships are strongly encouraged.

Special General Education Requirements
COMM 100 Introduction to Communication 3

Major Requirements
Business Core (42 hours)
ACCT 271 Principles of Financial Accounting 3
ACCT 272 Principles of Managerial Accounting 3
BUSN 110 Introduction to Business 3
BUSN 240 Statistics for Business and Economics 3
BUSN 290 Business Ethics 3
BUSN 360 Business Law 3
BUSN 486 Strategic Management 3
BUSN 491 Senior Capstone — Strategy and Planning 2
BUSN 492 Senior Capstone — Strategy and Implementation 1
ECON 201 Principles of Microeconomics 3
ECON 202 Principles of Macroeconomics 3
FINC 260 Business Finance 3
GBSN 300 Global Business 3
MGMT 260 Principles of Management 3
MKTG 260 Principles of Marketing 3
Marketing Core (18 hours)
MKTG 300 Consumer Behavior 3
MKTG 340 Global Marketing 3
MKTG 420 Marketing Communications 3
MKTG 450 Marketing Research and Decision Making 3
MKTG 480 Marketing Management and Strategy 3

Students must choose one of the following courses:
MKTG 475 Field Experience 3-6
MKTG 485 Selected Topics 3
Additional course as approved by faculty advisor 3
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