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2012-2013 Academic Catalog and Handbook

Marketing Minor

18 credit hours

The marketing minor is designed to provide students in other majors a deeper understanding of marketing and how it impacts organizations.

Minor Requirements
BUSN 110 Introduction to Business 3
MKTG 260 Principles of Marketing 3

Students must choose three of the following courses:
MKTG 300 Consumer Behavior 3
MKTG 340 Global Marketing 3
MKTG 420 Marketing Communications 3
MKTG 450 Marketing Research and Decision Making 3
MKTG 480 Marketing Management and Strategy 3

Additional Business and Economics coursework†
3

†Courses may come from the ACCT, BUSN, ECON, ENPR, FINC, GBSN, MGMT, or MKTG disciplines.

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