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2012-2013 Academic Catalog and Handbook

Bachelors (BA) in Organizational Communication

The 39-semester-hour organizational communication major combines communication and writing courses that are particularly useful in organizational settings with marketing or management classes from the business curriculum. Graduates of the program can fill a wide range of positions, including public relations, sales, consulting, training, promotions, fund raising, and customer service. Due to the interdisciplinary nature of the major, double counting of courses will not be allowed between this major and other majors.

Major Requirements

Core Courses (30 hours)

BUSN 110 Introduction to Business (3)
COMM 210 Interpersonal Communication (3)
COMM 220/420 Intercultural Communication (3)
COMM 270 Introduction to Organizational Communication (3)
COMM 300 Communication Theory and Research (3)
COMM 320 Introduction to Public Relations (3)
COMM 480 Senior Capstone: Ethical and Spiritual Dimensions of Communication (3)
WRIT 310 Professional Writing (3)

Students must choose one of the following courses:
COMM 200 Persuasive Communication (3)
COMM 324 Argumentation and Critical Thinking (3)

Students must choose one of the following courses:
COMM 305 Professional Communication Activities (3)
COMM 475 Field Experience (3)

Concentrations (9 hours)

Students must choose one of the following concentrations:
Internal Organizational Communication

MGMT 260 Principles of Management (3)
MGMT 480 Organizational Behavior (3)

Students must choose one of the following courses:
COMM 380 Leadership Communication (3)
COMM 390 Small Group Communication (3)

External Organizational Communication

MKTG 260 Principles of Marketing (3)
MKTG 420 Marketing Communications (3)

Students must choose one of the following courses:
CMCO 250 Digital Multimedia Production (3)
CMCO 260 Scriptwriting for Media (3)
WRIT 230 Introduction to Journalism (3)

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