Extreme marketing makeover
A two-year marketing initiative at George Fox University is not only helping bring in record numbers of student applications, but also is attracting record numbers of professional awards. Competing against marketing and communications materials submitted by Northwest universities of all sizes, George Fox this spring received 12 regional awards (including a first-time-ever three grand gold awards) and the Virginia Carter Smith Grand Crystal Award — the “Best of Show” recognition — from Council for the Advancement and Support of Education District VIII.
The university’s signature package and admission series (including the undergraduate viewbook, left) received the top award out of 443 entries. Just 150 entries earned gold, silver, or bronze awards. At the national level, the materials won two silver and three bronze awards. Many of the award-winning materials were created with the assistance of Peterson & Company, a Texas-based graphic design firm. Applications have increased 18 percent and tuition deposits soared more than 30 percent from last spring. www.georgefox.edu/news/case.html
New books by George Fox professors:
Performing Literary Texts: Concepts and Skills (Wadsworth Publishing) by Clella Jaffe, professor of communication arts.
Judgment Day (Forge), a novel by James Foster, dean, School of Behavioral and Health Sciences (pen name: James F. David).
Repairing Eden: Mysticism, Humility and the Existential Problem of Religious Diversity (McGill-Queen’s University Press) by Mark McLeod-Harrison, professor of philosophy. Due out August 2005.
People I Wanted to Be (Houghton Mifflin), a collection of short stories by Gina Oschner, adjunct professor of writing/literature. The Founders on God and Government (Rowman & Littlefield) co-edited by Mark Hall, professor of political science.
Loving Without Giving In: Christian Responses to Terrorism and Tyranny (Cascadia Publishing House) by Ron Mock, associate professor of peace studies and political science.
Divine Secrets of Mentoring (InterVarsity Press) by Carol Brazo, instructor of education and co-director of the M.A.T. in Your Community program.
The Dutch-Munsee Encounter in America: The Struggle for Sovereignty in the Hudson Valley (Berghahn Press) by Paul Otto, associate professor of history. Due out fall 2005.
Creed Without Chaos: Exploring Theology in the Writings of Dorothy L. Sayers (Baker Academic) by Laura Simmons, assistant professor of Christian ministries. Due out July 2005.