Sports Marketing Week Brings Big Names to Campus

Sports Marketing Week Brings Big Names to Campus

Students in the university’s College of Business got the opportunity to rub shoulders and make invaluable connections with some big hitters in the sports industry in April as part of Sports Marketing Week.

Highlighting the week was a panel discussion with Evanta founder and CEO Bob Dethlefs, ESPN NBA analyst Tom Penn, Portland Timbers President of Business Operations Mike Golub and CSN Northwest TV host Katy Brown. Earlier in the week students also got to hear from NFL agent Lynn Lashbrook and a variety of industry experts from companies like Nike, Adidas and Converse.

The goal of the event was to give students interested in sports marketing and management careers an insider’s perspective of the industry, and also put them face-to-face with potential future employers. While the roll call for the week was certainly impressive, it’s not the first time the university has brought big names in the business world to campus. Previous high-profile visitors include Bob’s Red Mill founder Bob Moore and Burgerville company chair Tom Mears.