Scholarly journals, trade journals, and magazines

Criteria Scholarly Journals Trade Journals Popular Magazines

scholars, researchers, professionals

members of a business or organization general audience
Appearance plain, limited graphics, few if any advertisements cover and advertisements are specific to the industry/trade/business, glossy paper, colorful images glossy paper, colorful images, eye catching cover, heavy advertising
Accountability peer reviewed, bibliogrpaphic information provided editorial review, may have some bibliographic information editorial review, no bibliographic information
Content research, methodology, theory trends, products, techniques, news specific to the industry/trade/business news, general interest, personalities
Authors scholars, researchers, professionals staff and contributing authors with expertise and experience staff and freelance writers
Examples  Journal of Psychology and Theology  APA Monitor, Packaging News Newsweek, Psychology Today