Scholarly journals, trade journals, and magazines


Criteria Scholarly Journals
 Trade Journals Popular Magazines
Audience

scholars, researchers, professionals

 members of a business or organization general audience
Appearance plain, limited graphics, few if any advertisements cover and advertisements are specific to the industry/trade/business, glossy paper, colorful images glossy paper, colorful images, eye catching cover, heavy advertising
Accountability peer reviewed, bibliogrpaphic information provided
 editorial review, may have some bibliographic information
 editorial review, no bibliographic information
Content research, methodology, theory
 trends, products, techniques, news specific to the industry/trade/business news, general interest, personalities
Authors scholars, researchers, professionals staff and contributing authors with expertise and experience staff and freelance writers
Examples  Journal of Psychology and Theology
  APA Monitor, Packaging News
 Newsweek, Psychology Today