Winter Speaker Series Event
Topic: Branding and the Bottom Line
Friday, January 23, 2015, 7:30-9 a.m.
George Fox's Portland Center, 12753 S.W. 68th Ave., Portland
Featuring Rob Westervelt
The understanding of "brand as asset" changed business forever. We now know that the strongest brands in any category also have the strongest bottom lines. Four years ago, Rob Westervelt helped George Fox University build a brand that has seen its net revenues grow 21% during a time when most universities in GFU’s category were experiencing significant declines. In this presentation, he will unlock the secrets to building a powerful brand. Rob will also share insights into understanding how brands are developed and destroyed. By the end of the presentation, you will become an instant brand pro with the knowledge you need to improve your company's bottom line. Please join us for a fun, jam-packed presentation that will empower you to leverage your company’s most valuable asset.
About Rob Westervelt
Rob Westervelt is the chief marketing officer and EVP at George Fox University and is considered by some to be one of the top marketing experts in the Portland area. In just a few short years, he rebranded George Fox and increased its undergraduate enrollment 32 percent, making it one of the largest and most well known private universities in Oregon. With 16 years in the ultra-competitive higher education space, Rob has developed an integrated marketing approach that can be transferred to any sales-driven organization. His expertise in brand development can be seen throughout Oregon through his “Be Known” campaigns and the development of the new George Fox football brand. Rob has a passion for working with Portland business leaders to help them understand the powerful connections between business analytics, marketing and branding.
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