Steve Leijon

Steve Leijon, JD

Assistant Professor of ´╗┐Marketing


Office: Portland Center South #113

Office Hours: By appointment only

Steve Leijon joined George Fox University’s College of Business in 2013. Before coming to George Fox, Steve held a variety of senior staff roles in the international high-technology industry, specializing in service design and marketing, business operations engineering, and business model innovation. Steve continues to be active in service market research and business architecture. He earned a juris doctor degree from Lewis and Clark College, Northwestern School of Law, and a bachelor's degree from San Jose State University.

Steve lives in Newberg, Oregon, and is married to Joanne. They have four children: Kimberlie, Christopher, Gregory and Stuart. In the professional arena, Steve takes a highly collaborative workshop approach to help divergent groups of people discover sparks of shared insight that define new opportunities, and then shape business systems to ignite them. Steve’s passion for teaching echoes his conviction that integrating design and business can enable servant leaders to re-imagine business institutions and marshall their capability to do significant good in the world.

Steve’s personal interests include the solitude of mountains, desert, and seashore, photography, watercolor, woodworking, bluegrass music, gardening, and stopping to visit museums about anything from ecology to the history of the Industrial Revolution — a behavior his long-suffering but still loving family tolerates with quiet patience.

Professor Leijon Teaches:

  • Marketing Management (MBA)
  • Foundations of Marketing (DBA)


  • JD, Lewis & Clark College, Northwestern School of Law
  • BS, Industrial Design, San Jose State University

Prior Community Service

  • Cub Scouts of America, Committee Chair
  • St. Barnabas Kitchen, Volunteer

Research Interests

  • Innovation in social systems and global political economy
  • Service experience strategy, design, and market research
  • Design thinking in business education
  • Business model innovation