Marketing Minor

Overview

The marketing minor is designed to provide students in other majors a deeper understanding of marketing and how it impacts organizations.

Minor Requirements

18 credit hours

Complete the following:

Study of the marketing concept, consumer demand and behavior, and marketing functions of the firm. The objective is to understand the development of marketing channels, products, prices, and promotion strategies. Prerequisite or Co-requisite of BUSN 110 Introduction to Business

Choose three of the following:

This course considers how having things affects the lives of consumers and how possessions influence the way consumers feel about themselves and others. Models of consumer decision processes are introduced and the marketing implications of the various aspects of consumer behavior are examined. The course combines a balance of traditional and emerging ideas in consumer behavior focusing on local, pan-European and global scenarios. The impact of new technology, globalization, eclecticism, and postmodern perspectives are also considered. Prerequisite: MKTG 260 Principles of Marketing.
This course focuses on creating digital marketing strategies across disciplines including branding, design, usability, technology, IT development, search engine optimization, pay-per-click, link development, online reputation management, and social media marketing integration to drive commerce via viral adoption and engagement. Students will learn to understand how to conduct technical, business, and creative relationships with social media platform providers such as LinkedIn, You Tube, Facebook, Twitter, Pinterest and Foursquare.Prerequisite: MKTG 260 Principles of Marketing.
Integrated marketing communication (IMC) is a cross-functional process for creating profitable relationships with customers and publics by strategically controlling all messages sent to groups and encouraging dialogue. Students learn to integrate marketing communication tools (e.g., advertising, public relations, sales promotion, event marketing, etc.) and media (e.g., television, radio, online, in-store) to advance an organization's success and brand equity. Prerequisites: MKTG 260 Principles of Marketing, MKTG 300 Consumer Behavior, and junior or senior standing.
Marketing research is behind any sound marketing decision and activity. This course addresses the process in which marketing research is conducted: defining research needs, formulating research questions, designing the appropriate methodologies, collecting and analyzing qualitative and quantitative data, and reporting the fidings. Prerequisites: MKTG 260 Principles of Marketing, senior status and college level statistics course 200 level or higher. Students who've taken PSYC 240 or SOCI 340 must also complete MATH 150 or higher, or have a SAT math score of 620 or higher or have an ACT score of 28 or higher.
This course examines problems in high-level marketing decision making, considering several strategic marketing planning frameworks frequently applied during the analysis of such problems. The course will focus on a variety of management problems, which include balancing needs of competing strategic business units, factoring competitors' behaviors in the marketplace, developing long-term marketing advantages, and consideration of profit and other financial consequences. Prerequisite: MKTG 420 Marketing Communications, MKTG 450 Marketing Research and Decision Making, and senior standing.

Complete the following:

Choose two courses from the ACCT, BUSN, ECON, ENPR, FINC, GBSN, MGMT, or MKTG disciplines.  (6 hours)