Bachelors (BA) in Marketing

This major offers a 60-semester-hour course of study enabling students to acquire skills required to be a marketing professional. Courses cover topics such as target market analysis, customer need identification, communication strategies, research, product pricing and understanding international markets and cultures. These marketing foundations, along with the other complementary classes, will prepare students for career choices upon graduation that may include management-level jobs in marketing, sales, retail merchandising, promotions, product development, marketing research and international marketing. Like other majors in the College of Business, it requires completion of the general business core, as well as specialized courses. Students are required to obtain a minimum grade of C- in all major courses. Field experiences and internships are strongly encouraged.

Degree Outcomes

Graduates with a BA in marketing will:

  • Critically evaluate each of the major steps in the marketing research process and to design, analyze and conduct a market-research project for an organization
  • Demonstrate analytical skills through gathering and assessing relevant information, and by coming to well-reasoned conclusions and solutions
  • Display strong interpersonal abilities in writing, through presentations, and via business networking opportunities
  • Appreciate the contribution of consumer behavior to developing good marketing practice and understand consumer and business decsion making, along with consumption activities and experiences
  • Evaluate the effectiveness of marketing communications and to design, implement and effectively communicate marketing communication plans

Major Requirements

Business Core (42 hours)
ACCT 271 Principles of Financial Accounting 3
ACCT 272 Principles of Managerial Accounting 3
BUSN 110 Introduction to Business 3
BUSN 120 Personal Finance 3
BUSN 240 Statistics for Business and Economics 3
BUSN 290 Business Ethics 3
BUSN 360 Business Law 3
BUSN 486 Strategic Management 3
ECON 201 Principles of Microeconomics 3
ECON 202 Principles of Macroeconomics 3
FINC 260 Business Finance 3
GBSN 300 Global Business 3
MGMT 260 Principles of Management 3
MKTG 260 Principles of Marketing 3
Marketing Core (18 hours)
MKTG 300 Consumer Behavior 3
MKTG 360 Digital Marketing 3
MKTG 420 Marketing Communications 3
MKTG 450 Marketing Research and Decision Making 3
MKTG 480 Marketing Management and Strategy 3

Students must choose one of the following courses:
MKTG 475 Field Experience 3-6
MKTG 485 Selected Topics 3
ARTD 240 Graphic Design/Visual Communication for Non-Majors 3
Additional course as approved by faculty advisor 3