Marketing Minor

18 credit hours

The marketing minor is designed to provide students in other majors a deeper understanding of marketing and how it impacts organizations.

Minor Requirements

MKTG 260 Principles of Marketing 3

Students must choose three of the following courses:
MKTG 300 Consumer Behavior 3
MKTG 360 Digital Marketing 3
MKTG 420 Marketing Communications 3
MKTG 450 Marketing Research and Decision Making 3
MKTG 480 Marketing Management and Strategy 3

Additional Business and Economics coursework†


†Courses may come from the ACCT, BUSN, ECON, ENPR, FINC, GBSN, MGMT, or MKTG disciplines.