Style Guides and Graphic Downloads

The Office of Marketing Communications works to maintain a clear, consistent visual identity by offering consultation on appropriate uses of official George Fox logos, graphics and typefaces. Logo, seal and athletic mark usage in publications for external audiences must be approved by the Office of Marketing Communications. Internal promotional pieces do not need approval but should include the university logo. Please contact Darryl Brown, art director, at ext. 2123 if you have questions about graphics and logo use.

Logo

View visual style guide for approved logo use, or download logo files.

Editorial Style Guide

A style guide is simply a list of choices made in order to achieve consistency and clarity in an institution's publications. It notes specific rules and usage to be followed in university written communications. In George Fox University's Editorial Style Guide, entries are based on The Associated Press Stylebook (the primary style source), Merriam Webster's Collegiate Dictionary and The Chicago Manual of Style.

Any George Fox University publication intended for an external audience must be reviewed and approved by the communications office for accuracy, editorial style and graphic representation.

Visual Style Guide

The visual style guide has been created to allow the university to send a consistent and positive brand message through brochures, letters, posters, and other publications. Working together, we can accurately portray George Fox University as an institution that offers a high-quality Christ-centered education to its students.

Web Color HEX Codes

For the web, primary colors should be used for headers and other central design elements. Secondary colors should be used as subheads and as accent colors to the primary palette. Both primary and secondary colors may be used for buttons. Undergrad colors are used only in the undergrad college admissions section of the website.

Primary

#17304c #315883

Background

#e5ebf1

Secondary

#76321b #b98c0d

Undergrad Colors

#d6e298 #b4c9d9 #415a71

Athletics Branding Guidelines

The athletics branding guidelines serve as a guide for implementing the George Fox University Athletics brand identity system. The purpose of this guide is not to restrict creativity, but to provide helpful guidelines to enable George Fox staff, partners, suppliers and licencees to express the George Fox Athletics brand effectively across a wide range of applications and media.

Email Guidelines

Email messages are forms of official university communication and should convey a professional image within and outside the institution. These guidelines will help ensure that university emails are consistent in format, professional, and effective in visual presentation.