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2012-2013 Academic Catalog and Handbook

Marketing (MKTG) Courses

MKTG 260 Principles of Marketing
3 hours. Study of the marketing concept, consumer demand and behavior, and marketing functions of the firm. The objective is to understand the development of marketing channels, products, prices, and promotion strategies.
Prerequisite: BUSN 110 Introduction to Business (may be taken concurrently).

MKTG 275 Field Experience
1-6 hours. Supervised experiences in businesses, nonprofit organizations, and public agencies.

MKTG 285 Selected Topics
1-3 hours. Occasional special courses chosen to fit the interests and needs of students and faculty.

MKTG 300 Consumer Behavior
3 hours. This course considers how having things affects consumers’ lives and how possessions influence the way consumers feel about themselves and others. Models of consumer decision processes are introduced and the marketing implications of the various aspects of consumer behavior are examined. The course combines a balance of traditional and emerging ideas in consumer behavior focusing on local, pan-European and global scenarios. The impact of new technology, globalization, eclecticism, and postmodern perspectives are also considered.
Prerequisite: MKTG 260 Principles of Marketing.

MKTG 340 Global Marketing
3 hours. This course will expose the student to marketing strategies and activities that enable organizations to be competitive in the global economy and market. This course will enable the student to understand how to target global markets and how to manage and lead in the global marketing effort. Students in this course will have the option of participating in a Juniors Abroad trip that will examine marketing in three different global markets.
Prerequisite: MKTG 260 Principles of Marketing.

MKTG 399 Cross-Cultural Study
3 hours. This course offers in-depth discipline specific cross-cultural study designed to enhance the intercultural emphasis of various academic majors. The course includes class meetings followed by travel to various locations throughout the world. Students will use core disciplinary knowledge to serve, learn and interact with other cultures. (Offered in May Term. Students must meet eligibility requirements.) Additional course fee is required.

MKTG 420 Marketing Communications
3 hours. Consideration of promotional strategies, with particular emphasis on evaluation and selection of advertising media, public relations, selling, and management of the promotion mix. Investigation of the international aspects of marketing to include importing, exporting, and the role of multinational firms.
Prerequisites: MKTG 260 Principles of Marketing and senior status.

MKTG 450 Marketing Research and Decision Making
3 hours. Research methods for marketing decisions. Topics include defining research needs, the formulation of research questions, consideration of alternative methodologies, sources of data and information, sampling, and interpretation and reporting of findings. Consideration of strategies for decision making relative to the marketing mix. Examination of forecasting, pricing, and decision-making models.
Prerequisites: BUSN 240 Statistics for Business and Economics, MKTG 260 Principles of Marketing, and senior status.

MKTG 475 Field Experience
1-6 hours. Supervised experiences in businesses, nonprofit organizations, and public agencies.

MKTG 480 Marketing Management and Strategy
3 hours. RThis course examines problems in high-level marketing decision making, considering several strategic marketing planning frameworks frequently applied during the analysis of such problems. The course will focus on a variety of management problems, which include balancing needs of competing strategic business units, factoring competitors' behaviors in the marketplace, developing long-term marketing advantages, and consideration of profit and other financial consequences.
Prerequisite: MKTG 260 Principles of Marketing.

MKTG 485 Selected Topics
 1-3 hours. Occasional special courses chosen to fit the interests and needs of students and faculty.

MKTG 495 Special Study
 1-3 hours. Independent study of subjects outside regular offerings of particular interest to business and economics majors. Regular reading reports and conferences are scheduled.
Prerequisite: upper-division majors and by permission.

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