MKTG

MKTG 260 Principles of Marketing
3 hours. Study of the marketing concept, consumer demand and behavior, and marketing functions of the firm. The objective is to understand the development of marketing channels, products, prices, and promotion strategies. Prerequisite or Co-requisite of BUSN 110 Introduction to Business

MKTG 275 Field Experience
1-3 hours. Supervised experiences in marketing, businesses, nonprofit organizations and public agencies. Pass/No Pass.

MKTG 285 Selected Topics
1 hour. Occasional special courses chosen to fit the interests and needs of students and faculty.

MKTG 295 Individualized Study
1-3 hours. Individualized study or supervised research in an area of special interest to the student which is outside the regular offerings of the major. Additional course fee (per credit) is required.

MKTG 300 Consumer Behavior
3 hours. This course considers how having things affects the lives of consumers and how possessions influence the way consumers feel about themselves and others. Models of consumer decision processes are introduced and the marketing implications of the various aspects of consumer behavior are examined. The course combines a balance of traditional and emerging ideas in consumer behavior focusing on local, pan-European and global scenarios. The impact of new technology, globalization, eclecticism, and postmodern perspectives are also considered. Prerequisite: MKTG 260 Principles of Marketing.

MKTG 340 Global Marketing
3 hours. This course will expose the student to marketing strategies and activities that enable organizations to be competitive in the global economy and market. This course will enable the student to understand how to target global markets and how to manage and lead in the global marketing effort. Students in this course will have the option of participating in a Juniors Abroad trip that will examine marketing in three different global markets. Prerequisite: MKTG 260 Principles of Marketing.

MKTG 360 Digital Marketing
3 hours. This course focuses on creating digital marketing strategies across disciplines including branding, design, usability, technology, IT development, search engine optimization, pay-per-click, link development, online reputation management, and social media marketing integration to drive commerce via viral adoption and engagement. Students will learn to understand how to conduct technical, business, and creative relationships with social media platform providers such as LinkedIn, You Tube, Facebook, Twitter, Pinterest and Foursquare.Prerequisite: MKTG 260 Principles of Marketing.

MKTG 420 Marketing Communications
3 hours. Integrated marketing communication (IMC) is a cross-functional process for creating profitable relationships with customers and publics by strategically controlling all messages sent to groups and encouraging dialogue. Students learn to integrate marketing communication tools (e.g., advertising, public relations, sales promotion, event marketing, etc.) and media (e.g., television, radio, online, in-store) to advance an organization's success and brand equity. Prerequisites: MKTG 260 Principles of Marketing, MKTG 300 Consumer Behavior, and junior or senior standing.

MKTG 450 Marketing Research and Decision Making
3 hours. Marketing research is behind any sound marketing decision and activity. This course addresses the process in which marketing research is conducted: defining research needs, formulating research questions, designing the appropriate methodologies, collecting and analyzing qualitative and quantitative data, and reporting the fidings. Prerequisites: MKTG 260 Principles of Marketing, senior status and college level statistics course 200 level or higher. Students who've taken PSYC 240 or SOCI 340 must also complete MATH 150 or higher, or have a SAT math score of 620 or higher or have an ACT score of 28 or higher.

MKTG 475 Field Experience
1-6 hours. Supervised experiences in businesses, nonprofit organizations, and public agencies. Pass/No Pass.

MKTG 480 Marketing Management and Strategy
3 hours. This course examines problems in high-level marketing decision making, considering several strategic marketing planning frameworks frequently applied during the analysis of such problems. The course will focus on a variety of management problems, which include balancing needs of competing strategic business units, factoring competitors' behaviors in the marketplace, developing long-term marketing advantages, and consideration of profit and other financial consequences. Prerequisite: MKTG 420 Marketing Communications, MKTG 450 Marketing Research and Decision Making, and senior standing.

MKTG 485 Selected Topics
1-3 hours. Occasional special courses chosen to fit the interests and needs of students and faculty.

MKTG 495 Individualized Study
1-3 hours. Individualized study or supervised research in an area of special interest to the student which is outside the regular offerings of the major. Additional course fee (per credit) is required.